The Linus Collection

Meet the artist behind the city's most charming vending machine. The By Linus Collection showcases a series of illustrations created by our son Linus, an 8-year-old Brooklyn artist who loves comic books, drawing the city, and finding the magic in everyday NYC life. As seen on CBS News New York and in the New York Post, Linus has turned his love for doodles into a viral sensation, now available on our premium Brooklyn Apparel.

The Linus Collection

As Featured In

What started as simple doodles on scrap paper has transformed into a vibrant line of embroidery and prints. Linus captures the soul of the five boroughs through the eyes of a child—focusing on the "true" celebrities of the sidewalk, like the iconic Subway Rat and Pigeon Pin. These same drawings are sold as pinback buttons in his famous vending machine right here on our street, a project that has captured hearts across TikTok and Instagram.

Every piece in this collection, from the [Hot Dog Embroidered Tee] to the [Pretzel Hat], carries Linus’s signature style: funny, bright, chaotic, and full of heart. When you wear something from this collection, you aren't just wearing a design; you’re supporting a young entrepreneur and wearing the city exactly the way it should be seen. Explore the full [Linus x Inside Joke Collaboration] and take a piece of Brooklyn home with you.

  • Fans of Local Art & Young Hustle

    This collection is for the New Yorker who loves a local success story and the parent who wants to inspire their own kids to create. It’s for the collectors who follow Linus’s journey and want to own a piece of his growing empire. Whether you’re a fan of modern art or just someone who thinks a Yellow Cab Pin is the ultimate accessory, this collection is for anyone who appreciates the "hustle" and heart of NYC.

  • Authentic Brooklyn Magic

    Customers are drawn to the Linus collection because it is undeniably authentic. In a world of mass-produced souvenirs, these designs—like the NYC Lettering Tee and Brooklyn Embroidered Tee—feel personal and rare. The viral nature of his story, from the New York Post feature to his local vending machine, adds a layer of "cool" that you can't manufacture. It’s wearable art that doubles as a conversation starter about the next generation of Brooklyn creators.

  • Supporting Small & Local

    When you shop the Linus collection, you are supporting a family-run business and a young artist's dream. Unlike big-box retailers, we treat Linus’s sketches with the same respect as our New York Times-featured designs, using high-quality embroidery and premium fabrics. Our garment-dyed apparel ensures that his bright illustrations stay vibrant wash after wash, making these pieces as durable as a city sidewalk.

FAQ

Who designed the artwork in this collection?

Everything here was hand-drawn by our 8-year-old son, Linus, a Brooklyn artist who loves comic books and city life.

Where have Linus’s designs been featured?

His button vending machine project was featured on CBS News New York and in the New York Post (print + online).

Are these items embroidered or printed?

Some pieces are embroidered (like the Pretzel Hat), and others use high-quality screen print. Each product description notes which.

Are these good gifts?

Yes! They’re great for NYC lovers, kids, teachers, locals, and anyone who wants something unique and Brooklyn-made.

Does buying this support Linus?

Yes — a portion of sales goes toward Linus’s art supplies… and the occasional comic book.

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