The Anxiety Collection

Welcome to the official uniform of the overthinkers. Our Anxiety Collection features the viral designs you've seen in The New York Times and Cup of Jo, designed for those who find humor in the daily struggle of just existing. From the iconic Trying My Best Denim Hat to our Sorry I Forgot To Text You Back gear, these pieces are for anyone who prefers to wear their internal monologue on their sleeve (or their head).

As Featured In

Living with anxiety is a full-time job that nobody applied for. Whether you’re currently spiraling over a minor social interaction or just need the world to know you’re doing your literal best, our apparel is here to say, "Same." We specialize in high-quality, embroidered gear like our Cried Today Denim Hat that turns those heavy moments into a relatable connection with the people around you.

Our mission is to make the "internal" external in a way that feels stylish and authentic. Every Dad Hat and Large Tote Bag in this collection is crafted with premium materials that feel as good as a weighted blanket (okay, almost). When you wear Inside Joke, you aren't just wearing a slogan; you're joining a community that values honesty, vulnerability, and a really good self-deprecating joke.

  • The Chronically Overthinking Community

    This collection is for the person who has three draft emails they’re too scared to send and the friend who genuinely meant to text back but got overwhelmed by the sheer concept of a phone. It's for the Introverts who need a conversation starter that also serves as a polite warning. If your "best" changes from day to day and you’re okay with admitting it, you’ve found your new favorite Mental Health Apparel.

  • Vulnerability as a Fashion Statement

    People love our anxiety-themed gear because it removes the stigma and replaces it with a wink. There is a deep sense of relief in seeing your private thoughts, like How "Am" I?, embroidered on a trendy cap. It’s the perfect blend of casual style and radical honesty that resonates in a world of filtered perfection. Plus, items like the Just Trying My Best Mug make the perfect "I see you" gift for a friend going through it.

  • Press-Approved Quality

    When you shop with us, you’re choosing the brand recognized by The New York Times for our unique take on modern culture. We don't settle for basic; we use premium fabrics like our signature denim dad hats and durable cotton canvas for our No Yeah | Yeah No Totes. Our embroidery is precise and long-lasting, ensuring that your favorite "honest" hat remains a staple in your wardrobe through every mood and season.

FAQ

I’m an introvert; will people actually talk to me if I wear these?

Paradoxically, yes! But usually, it’s a fellow overthinker giving you a quiet nod or a "where did you get that?" It’s the best kind of low-stakes social interaction. Check out our Bookish Collection for more gear like this.

Does the "Cried Today" hat come in other colors?

Our Cried Today Hat is currently a best-seller in light wash denim, but we frequently drop new colors. Sign up for our newsletter to see new additions to the section.

Are the tote bags big enough to carry my emotional baggage?

While we haven't tested them for all your baggage, our Large Tote Bags are spacious enough for a laptop, a notebook for your anxious thoughts, and a very large water bottle

How do the hats fit compared to standard baseball caps?

These are classic "Dad Hats", meaning they have an unstructured crown for a relaxed, low-profile fit. They are fully adjustable.

Can I send this as a gift to a friend who is stressed?

Absolutely. Our Just Trying My Best items are our #1 gift choice. You can add a gift note at checkout, and we’ll make sure it looks great when it arrives.

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