• Product mockup
1 3

Inside Joke

Cool Cool Cool No Doubt | Embroidered Black Denim Dad Hat

Cool Cool Cool No Doubt | Embroidered Black Denim Dad Hat

$36.00 USD
$36.00 USD
Sale Sold out
Shipping calculated at checkout.

Inspired by Detective Jake Peralta’s iconic catchphrase from Brooklyn Nine-Nine, this denim dad hat is perfect for every moment that’s definitely not cool (but you’re pretending otherwise).

Why you’ll love it:
• Soft, everyday fit that looks effortless (even when you aren’t)
• Embroidery that captures peak “I’m fine, everything’s fine” energy
• Perfect for errands, awkward moments, and every chaotic days
• Comfortable, low-profile silhouette that flatters everyone
• One-size-fits-most with an adjustable strap

Details:
• 100% cotton
• 6 embroidered eyelets
• Adjustable strap with antique buckle
• Curved visor + unstructured crown

Production & Quality Notes

This item is made just for you, as soon as you place your order. We don’t mass-produce. This helps reduce overproduction and waste, but it means delivery takes a bit longer than Amazon.

Please note that some product images are mockups, so colors and embroidery may vary slightly from hat to hat. Because each piece is individually produced, these small variations are normal.

If your item arrives with any embroidery or quality issues, just send us a photo and we’ll happily replace or refund it.

Shipping, Returns, & Exchanges

How much is shipping?

Shipping is calculated at checkout based on your location.

When will I get my order?

Every item is made especially for you, we don’t keep bulk inventory, so there’s a short production window before your order ships.

Estimated timeline:

• Production: 1–4 business days

• Shipping:

– USA: 4–8 business days

– Europe: 6–8 business days

– International: 10–20 business days

Once your order ships, you’ll receive a tracking number so you can follow it every step of the way.

What is your return policy?

Because everything is made-to-order (embroidered or printed just for you), we don’t offer traditional returns or size/style exchanges. This helps us reduce waste and avoid overproduction (thank you for supporting small-batch apparel)!

That said, if something arrives damaged, misprinted, defective, or just not right, we’ll absolutely make it right.

Just email us within 30 days of receiving your order with your order number + photo of the issue and we’ll replace or refund it. Easy.

Do you offer refunds?

Yes. If you receive the wrong item, damaged embroidery, a misprint, or anything that’s our fault, we’ve got your back.

Send a photo within 30 days and we’ll replace it or refund you (your choice).

Can I exchange an item for a different size or color?

Because every item is made especially for your order, we can’t offer size or color exchanges or accept change-of-mind returns.

Please double-check the size guide before ordering!

If you happen to receive something mislabeled (rare, but life happens), email us within a week with photos and we’ll fix it ASAP.

View full details

As Featured In

Best Sellers

"Everything in this shop makes me laugh."

- Joanna Goddard, Cup of Jo

Why Inside Joke?

  • Made for Real Life

    Inside Joke makes funny, everyday essentials for moms, multitaskers, and anyone doing three things at once. Our pieces are comfy, durable, and designed for real life: school drop-offs, errands, messy hair days, and those sacred “I need five minutes alone” moments.

  • Small Batch Quantities

    Everything is made to order, one piece at a time. No waste, no mass production, just thoughtful, small-batch apparel crafted with intention. You get a freshly made item every time. Better for you, better for the planet.

  • Wearable Humor

    Our designs say the things you’re already thinking... subtly, stylishly, and with a wink. Each hat or tee adds a hit of humor to your uniform of chaos, caffeine, and getting-it-done. Clothing that makes you feel seen, not stressed.

Our Personal Favorites

Meet the Designer

Hi, I’m Alison. I'm a mom of two and the accidental creative director of Inside Joke, this tiny family side project. Everything you see here was dreamed up, designed, and produced by members of our family on nights and weekends.

Our goal is simple: share our sense of humor and make people laugh. If you’ve ever run errands with a thermos of day-old coffee and a questionable grip on reality... welcome! I think we’ll get along great.

Every design starts with something I’ve said out loud (or muttered under my breath). Inside Joke is my way of giving other moms and caretakers something comfortable to wear that also quietly says, “Yep, same.”

Let's Be Friends on Instagram!